Suntory Foods International Ltd. announced a new collaboration between its popular coffee brand BOSS and Nintendo’s Legend of Zelda series. The special product, Boss Yumashiki Fine Sugar, will be available starting September 24, 2024 in vending machines across Japan. [Thanks, 4Gamer!]
The new coffee blend is described as using beans sourced from four different countries. In addition to the product launch, Suntory will run a collaboration campaign from September 20, 2024 to February 27, 2025. Customers who purchase the product can enter a lottery to win exclusive Legend of Zelda merchandise, including a special BOSS x The Legend of Zelda: Echoes of Wisdom hoodie. A total of 1,500 hoodies will be given away, with other prizes available through the campaign.
In related news, a previous collaboration between The Legend of Zelda: Tears of the Kingdom and Suntory Boss Coffee launched in September 2023. Fans in Japan had the chance to win a limited-edition Boss jacket. The collaboration ran from August to September 2023, with the jackets set to be distributed in October 2023.
The new The Legend of Zelda: Echoes of Wisdom collaboration with Boss Suntory Coffee will start in Japan from September 20, 2024.
Published: Sep 20, 2024 05:00 pm