Yakuza Hostesses Invading Darts Bars

Sega dreams up of all sorts of ways to promote the Ryu ga Gotoku (Yakuza) series in Japan. Their marketing strategy for Ryu ga Gotoku 4 involves dart bars.

Starting this month DartsLive, a manufacturer of darts machines in Japan, will host a Yakuza 4 theme. After earning points saved on an IC card, players can switch their theme from pumpkins to Yakuza 4.

Then, during next spring when Yakuza 4 is about to launch, Sega will host an event where people can play darts with the winners of the Yakuza 4 hostess contest, pictured below.