Who Are Nintendo’s Competitors?

Nintendo of America CEO, Reggie Fils-Aime, isn’t just concerned with Sony and Microsoft. In his eyes, Apple, TV shows, magazines and books are also Nintendo’s competition.

“The way we look at it, we’re in the entertainment business consumers only have a limited amount of time for entertainment and so we compete with Apple, we compete with your program [CNBC], we compete with books and magazines, we compete with everything people do for entertainment,” Fils-Aime said in an interview with CNBC.

Out of those Fils-Aime isn’t as worried about Apple. "While they have a lot of these applications, you know, they’re very small chunks of entertainment. What we do is we provide a full meal in terms of a game you can play for hours on end. Very deep, very enriching," Fils-Aime boasted.