Uma Musume, Genshin Impact and the Switch Among Japan’s Top Twitter Hashtags

In honor of Hashtag Day, the Japanese branch of Twitter revealed some of the most popular topics from the first half of the year. Lots of games dominated the top ten between January 2021 and June 2021. In particular, Uma Musume took the top spot for most popular Japanese Twitter hashtag, with Genshin Impact coming in third.

Of the top 10 topics, four were games that appear on mobile devices in Japan. Uma Musume was the first most popular Twitter hashtag, followed by Genshin Impact in third, Monster Strike in ninth, and Fate/Grand Order securing the tenth spot. The Nintendo Switch was the only console to appear, and it took fourth place. Only one anime series showed up in the top ten—Jujutsu Kaisen.

Here’s the full list of most popular hashtags for topics that appeared most often between January 2021 and June 2021 in English.

1. Uma Musume
2. Lawson (the Japanese convenience store)
3. Genshin Impact
4. Nintendo Switch
5. Snow Man (a Japanese boy band)
6. JO1 (a Japanese boy band)
7. Jujutsu Kaisen
8. SixTones (a Japanese boy band)
9. Monster Strike (its nickname “Monsuto” was used)
10. Fate/Grand Order (its nickname “FGO” was used)



And this is the official tweet showing the top 10 for the first half of 2021.

そして、以下が2021年上半期に国内でもっとも多く使われたハッシュタグのトップ10です✨みなさんがよく使うハッシュタグも教えてくださいね！???? #ハッシュタグの日 pic.twitter.com/uBPdS0ExOy

— Twitter Japan (@TwitterJP) August 23, 2021

So far, Uma Musume is only available on Android and Apple iOS devices in Japan, though Uma Musume: Pretty Derby is available to watch online via Crunchyroll. It just celebrated its Half Anniversary in August 2021. Genshin Impact is available on the PS4, PS5, PC, and mobile devices worldwide, with a Switch port planned.