Ubisoft Apologies for Assassin’s Creed Shadows Flag Art Infringement
Image via Ubisoft

Ubisoft Apologies for Assassin’s Creed Shadows Flag Art Infringement

Ubisoft Japan issued an apology regarding the unauthorized use of a flag in concept art for the upcoming Assassin’s Creed Shadows game. The company used the flag of a real world Sekigahara reenactment group in concept art for the latest title in the Assassin’s Creed series.

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The flag in question belongs to the Sekigahara Teppo-tai (or Sekigahara gun group) infantryman reenactment group. The apology post originally appeared on July 8, 2024 on the Ubisoft Japan X (formerly Twitter) official account. In it, the company confirmed that the flag was used in two instances of concept art. Additionally, with the exception of the flag being featured in the physical art book of the collector’s edition of Assassin’s Creed Shadows, Ubisoft revealed that it won’t be used moving forward.

Ubisoft also said that it directly contacted the reenactment group and apologized to its members. The own Sekigahara Teppo-tai confirmed via X (Twitter) that they had been approached by the company with an apology on July 3, 2024, and it reiterated that the already printed data showing the flag would be difficult to eliminate.

Assassin’s Creed Shadows was originally revealed on May 16, 2024, and a new trailer featuring the protagonists, Naoe the shinobi and the samurai Yasuke, appeared on June 10, 2024.

Assassin’s Creed Shadows will come out on November 15, 2024 for the PlayStation 5, Xbox Series X, and PC.


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Daniel Bueno
Daniel is a staff writer and translator from the Spaghetti Western land of Andalusia, Spain. He got his start writing for Xbox Outsider in 2022. His favorite genres are RPGs, survival horrors, and immersive sims. In truth, he is a Dragon Quest slime in a human suit.