Street Fighter Sushiro Campaign Will Launch in July 2024

Capcom and Sushiro formally revealed the Street Fighter collaboration campaigns that will take place in the latter’s sushi restaurants. The tie-up will run at Sushiro’s Japanese outlets from late July 2024 and throughout August 2024.

This collaboration will consist of two separate campaigns based on Street Fighter II and Street Fighter 6. The former will have people order Avocado Red Spice sushi with Salmon or Longfin Tuna that will come with a random Street Fighter II character pick. The back side of this pick will have a QR code that people can scan to play a Street Fighter II-themed minigame on their smartphones.

The other campaign will involve the Setouchi Lemon Brulee Cheesecake. Those who order this cake will receive a random sticker featuring Street Fighter 6 characters. The back side of this sticker will contain a serial code that people can input to enter a sweepstake. The latter will reward a set of three sushi plates decorated with Street Fighter 6 versions of Ryu, Ken, and Chun-Li to 150 lucky winners.

Street Fighter is not the only game franchise by Capcom to have a collaboration campaign with Sushiro. The Japanese sushi restaurant chain had previously held a Monster Hunter campaign in March-April 2024. It also held a tie-up with HoYoverse’s Genshin Impact earlier in February-March 2024.

The Street Fighter collaboration campaign in Sushiro outlets across Japan will run from July 24, 2024, until September 1, 2024. The event in each outlet may end earlier if it has run out of bonus item stock.