Sega’s sales and profits for their last fiscal year (ended March 31st, 2014) increased year-on-year owing mainly due to the company’s Pachislot and Pachinko business, the company said in a financial results presentation. Pachislot sales “increased significantly” compared to the previous year, as the titles launched in this business segment received good feedback.
Meanwhile, in the company’s consumer business, sales increased and returned to profitability due to earnings from Sega’s digital business, including Phantasy Star Online 2. However, the company said, packaged game sales of new titles were sluggish, particularly overseas. Sales of some of Sega’s games can be found below:
[PC] Total War: Rome II (EU, US) – 1.13 million
[PC] Football Manager 2014 (EU, US) – 790,000
[Wii U, 3DS] Sonic: Lost World (JP, EU, US) – 710,000
[PC] Company of Heroes 2 (EU, US) – 680,000
[PS3, PS4] Yakuza Restoration (JP) – 390,000
During the fiscal year, Sega released 141 titles under their consumer business—73 of them being pay-to-play and 68 of them bring free-to-play. For the ongoing fiscal year (which ends March 31st, 2015), the company plans to release 43 titles—13 of which will be pay-to-play and 30 that will be free-to-play. Note that Sega counts smartphone games as part of their consumer business, which is why the total number of game releases is so high.
For the ongoing fiscal year, Sega say they plan on increasing game sales partly through the release of Atlus games in addition to their own I.P., and partly through the development of games for smart device titles in Asian territories.
Additionally, Sega also plan on increasing earnings by releasing free-to-play games based on prominent I.P., in addition to packaged titles. One example of this, perhaps, is Super Monkey Ball Bounce, which is being released for smart devices this Summer.
[Sega Full Year Results Presentation]
Published: May 20, 2014 05:31 pm