sonic sengoku merchandise
Image via Sega

Sonic Characters Wear Sengoku Clothing in New Merchandise

For a limited time, and exclusively in Japan, Sega will release twelve types of merchandise featuring Sonic and his friends looking like they’re from the Sengoku Era. The goods will start appearing in stores on April 26, 2024. [Thanks, PR Times!]

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Aside from Sonic, you’ll be able to get items of Knuckles, Tails, Amy, and Doctor Eggman. Some of them are wearing outfits like kimono, while others look like traditional guards or soldiers. According to research that Sega conducted on April 8, 2024, this is the first time in Sonic the Hedgehog history that the characters are wearing historical Japanese clothing.

With twelve variations and five characters, there are a total of fifty-seven different types of goods you’ll be able to buy. Not all of them will feature the Sengoku Era aesthetic, but most of them will.

Here are the items you’ll be able to buy:

  • Acrylic stands: 748 JPY (per blind box)
  • Big plush: 5280 JPY
  • Can badges: 440 JPY (per blind box)
  • Face cushion: 3850 JPY
  • Hand towels: 1100 JPY each
  • Lanyard: 1100 JPY
  • Mascot toys: 1760 JPY each
  • Plush: 3520 JPY
  • Sonic & Friends sleeping plush: 3960 JPY
  • Small pouch: 2420 JPY
  • Square pouch: 1650 JPY
  • Stickers: 330 JPY (per blind box)

According to Sega, these items would be good souvenirs not only for Sonic fans, but also for those who are interested in Japan. They are, as a reminder, exclusively available in that country.

The Sonic & Friends goods will be available to purchase in Japan from April 26, 2024.


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.