Shuhei Yoshida Is a Character in Promise Mascot Agency Game
Image via Kaizen Game Works

Shuhei Yoshida Is a Character in Promise Mascot Agency

Former PlayStation president Shuhei Yoshida will be joining the cast of voice actors for Promise Mascot Agency, as revealed by the studio Kaizen Game Works. Other members of the voice cast include Ayano Shibuya, Hidetaka “Swery” Suehiro, and Takaya Kuroda.

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The voice cast for Promise Mascot Agency features a diverse range of Japanese actors and notable figures. Shuhei Yoshida, former President of Sony Worldwide Studios, is among the cast, playing a kappa mascot who loves games. He is joined by Deadly Premonition director “Swery,” who plays a priest. Ayako Shibuya (The Legend of Zelda: Tears of the Kingdom) and Eri Saito (Chainsaw Man) voice major roles. Finally, the protagonist is voiced by Takaya Kuroda, best known as Kazuma Kiryu from the Yakuza/Like a Dragon series.

Promise Mascot Agency is an upcoming game about managing a mascot agency in a world where mascots are a living species. You play as a disgraced yakuza named Michi who is now trying to make a new life for himself with the assistance of a finger-shaped mascot named Pinky. The game will feature management sim mechanics, driving sections where you control a kei truck and visual novel storytelling. Promise Mascot Agency was developed by Kaizen Game Works, whose previous game was the surreal detective game Paradise Killer. Early development assistance came from Ikumi Nakamura, who helped give the game an authentic Japanese feel.

Shuhei Yoshida is an odd choice for a voice role in Promise Mascot Agency, as his background is mainly in management, not acting. However, Yoshida is a popular figure within the games industry and his presence is likely to be met with positive reception. He recently announced his retirement from Sony.

Promise Mascot Agency is set for release in early 2025 for the PS5, Xbox Series X/S, Nintendo Switch and PC.


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Leigh Price
Leigh is a staff writer and content creator from the UK. He has been playing games since falling in love with Tomb Raider on the PS1, and now plays a bit of everything, from AAA blockbusters to indie weirdness. He has also written for Game Rant and Geeky Brummie. He can also be found making YouTube video essays as Bob the Pet Ferret, discussing such topics as why Final Fantasy X-2’s story is better than people like to think.