Sephiroth Transforms in Nissin Donbei x FFVII Rebirth Ad

In a unique collaboration between Square Enix and Nissin Foods leading into the release of FFVII Rebirth, Sephiroth has been transformed into the “One-Winged Dongitsune” in Nissin’s Donbei Kitsune Udon advertisement.

In the ad promoting both FFVII Rebirth and Nissin’s Donbei Kitsune Udon, the Sephiroth is shown to be standing in fire with a fox tail and ears, which is the iconic look of the “dongitsune”, a fox spirit who is associated with Donbei bowls. He turns around in the flames and says “Cloud, I have a favor to ask you. Would you like to eat Donbei?” Cloud responds with his iconic line, “not interested.” As the ad continues, Sephiroth continues to implore Cloud to eat the Donbei Kitsune Udon as a piece of abura-age tofu sails down from the heavens as a massive meteor until Cloud gives in. He tells Cloud “Remember that every time you see the Dongitsune, the Dongitsune will guide you. Dongitsune will always be by your side.”

As Cloud eats the Donbei in the Nissin Donbei x FFVII Rebirth advertisement, he is healed by 7777 HP. Sephiroth, as the One-Winged Dongitsune, praises Cloud for eating the Donbei by calling him a “good boy.” The ad ends with Sephiroth saying “Shall I give you Donbei?”

While the ad reuses familiar moments from FFVII Remake and scenes shown in various promotional materials for FFVII Rebirth, it has been newly animated by Square Enix to show Sephiroth holding a bowl of Donbei and Cloud eating udon. The Nissin Donbei x FFVII Rebirth advertisement can be seen below:

Final Fantasy VII Rebirth releases on the PS5 on February 29, 2024. The game’s PS5 exclusivity arrangement expires on May 29, 2024. A demo for the game is available to download on the PS5 and will allow players to skip the Nibelheim segment in the full game.