Sega merchandise at Sega-Atlus Tokyo Game Show TGS 2024 booth
Image courtesy of Sega

Sega and Atlus Reveal TGS 2024 Merchandise Lineup

Sega and Atlus have updated their annual Tokyo Game Show website with the TGS 2024 edition. The companies have yet to announce the list of games they will feature at the event. However, they have revealed the list of items that will be available for purchase at their joint merchandise booth.

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The lineup will include franchises from both companies. Sega is listing items from the Sonic the Hedgehog franchise—including those branded with the upcoming title Sonic X Shadow Generations—and the Like a Dragon series which was formerly known as Yakuza. Meanwhile, Atlus will bring in items themed after Shin Megami Tensei V: Vengeance as well as Persona 3, 4, and 5 titles.

Some of the items in the list are also available for online pre-orders. Amazon Japan will release the items on October 12, 2024, and it can also ship them internationally. However, it only lists items from Sega’s Sonic the Hedgehog and Like a Dragon series. That means people who are after Atlus’ Shin Megami Tensei and Persona merchandise will have to get the items directly from the physical booth at TGS 2024.

Tokyo Game Show 2024 will take place at Makuhari Messe in Chiba on September 26-29, 2024. Sega and Atlus will set up their TGS 2024 merchandise booth at Hall 11.


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Kite Stenbuck
Kite is a Japanese translator and avid gamer from Indonesia, Southeast Asia who learned the language mostly by playing Japanese games from the PS1 era. He primarily translates news about Japanese games and anime straight from Japan. After initially starting with a focus on Dynasty Warriors communities from the mid-2000s, he eventually joined Siliconera in 2020. Other than Dynasty Warriors, Kite is also a big fan of Ace Combat and other games featuring mechs, especially Gundam.