Sanrio Mascots Wear Hello Kitty Hats in New Merchandise

For the 50th anniversary of Hello Kitty, Sanrio will release a total of 20 different acrylic stands featuring mascots wearing hats of the famous cat girl. These are in blind boxes so there’s no telling which acrylic stand you’ll get until you open them.

These blind boxes are available in convenience stores, supermarkets, hobby shops, and such across Japan. They cost 275 JPY each, which would convert to around $1.95. Like how Bandai releases wafers with collectible cards inside of them, these blind boxes will also come with a little snack. In Sanrio’s case, you can get a piece of chewing gum.

As for the acrylic stands, you have a chance of getting some more minor mascots. Popular characters like Pompompurin, Cinnamoroll, My Melody, Chococat, and Hello Kitty exist, of course. But there’s also the chance of getting Marroncream, My Sweet Piano, Paupipo, and Usahana. For some reason, Chococat and Kirimi come in a pair. Meanwhile, Little Twin Stars do not. If you want both Kiki and Lala, you’ll need to rely on luck.

Sanrio has been launching a lot of limited products and crossovers for the 50th anniversary of its signature mascot Hello Kitty. For example, there is a special plush you can make at Build-a-Bear, as well as a limited edition necklace on FanFun Market. Bandai Namco also released a newer version of the Hello Kitty Tamagotchi Nano model from 2020.

The Hello Kitty 50th anniversary blind boxes with acrylic stands are available in stores around Japan.