Sanrio Mascots Cosplay as Hello Kitty in New Uniqlo Collection

For the 50th anniversary of Hello Kitty, Sanrio will collaborate with Uniqlo to release retro pieces of clothing based off popular mascots. Aside from Hello Kitty, you’ll be able to get items featuring My Melody, Cinnamoroll, and Kuromi.

The non-Hello Kitty Sanrio mascots all dress up like her in the Uniqlo shirts and pants. They have all her signature red ribbon, as well as a pair of blue overalls. Even their pose takes from Hello Kitty, in which she’s sitting down and turning her head to the side to face the audience. The T-shirts and the pants cost 1500 JPY ($9.90) each. Like most Uniqlo collaborations, the Hello Kitty 50th anniversary collection is available in stores outside of Japan as well. The shirts cost $24.90. Stores outside of Japan do not seem to have the pants, though.

These clothing items are not the first pieces of merchandise that you can purchase for the 50th anniversary of Hello Kitty. Lotte will release an apple pie flavored Koala’s March, as part of its own celebration of the snack’s 40th anniversary. Kurotani announced a pure gold figure of Hello Kitty, and Crocs offered several different styles of shoes that take after the cat’s design. Sanrio itself started releasing items such as purses and dolls in November 2023.

The Uniqlo 50th anniversary collection of Hello Kitty clothing items are available in physical and online stores.