Sanrio Characters Hold Fujiya Chocolate in New Toys

Fujiya and Sanrio announced a new line of merchandise featuring Sanrio characters holding various chocolate candy Fujiya’s sold. The goods will be available in stores in Japan between December 18-24, 2024. [Thanks, Game Watch!]

The merchandise line features 6 Sanrio characters, with each one holding a chocolate lollipop of their face, as well as the actual candy. Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, and Pochacco all star in the collection. The items are limited to one per person at the Sanrio stores that will sell the goods.

Here is the full list of merchandise available in the upcoming Fujiya and Sanrio chocolate collaboration, alongside their prices:

• Chocolate and Mascot Holder (6 available) – 1,980 yen (~$13)
• Chocolate and Poach (6 available) – 1,793 yen (~$11.77)
• Chocolate and Handbag (6 available) – 1,650 yen (~$10.83)
• Chocolate and Drawstring purse (6 available) – 880 yen (~$5.78)

And here’s how the merchandise goods and chocolates look like if you happen to find them:

Other recent pieces of Sanrio merchandise feature a new line of gachapon toys that look like they’re running late and holding their breakfast in their mouths, as well as a new line of Sanrio characters dressed up like Yu-Gi-Oh creatures and monsters.

The Fujiya and Sanrio Characters collaboration chocolate goods will be available for a limited time in Japan between December 18-24, 2024.