Production Kawaii Agency Closing, Vtubers Going Indie
Image via Production Kawaii

Production Kawaii Agency Closing, Vtubers Going Indie 

Production Kawaii announced on social media that the agency is closing, and all of the company’s Vtubers will go indie. The outlet’s last day will be November 30, 2024, but all performers are expected to go on and perform as usual past December 1, 2024.

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Here is the official announcement about the Production Kawaii shutdown. It confirmed that its talents will still perform concerts and be at conventions that were already announced. However, no future ones will be discussed unless they are individual events handled by the Vtubers. The company will also still handle fan letters and gifts for the talents and sell merchandise based on them until November 30, 2024.  

There are currently 15 active Vtubers at Production Kawaii. Here’s the list of who they are, their social media handles, and where you can find their streams:

Back in April 2023, all five of the Enchantasia Vtubers graduated from the company.

Many of the performers already released statements of their own. Reina Sun and Shee Icho released extensive statements going over how each will continue to stream. Some released shorter initial comments about their situation and continued activities, such as Namiji Freesia and Nene Amano. Others even did full streams to go over the change, like Charlotte Suzu, Lua Asuka, and Tomoe Carmine. When Isla Coleman discussed it, she noted the decision “involves a big dream of mine slipping away.” In the case of Kaya Nishikino, she just shared a meme image.

Namiji Freesia also shared the following image in response:

Production Kawaii will shut down on November 30, 2024.


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Jenni Lada
Jenni is Editor-in-Chief at Siliconera and has been playing games since getting access to her parents' Intellivision as a toddler. She continues to play on every possible platform and loves all of the systems she owns. (These include a PS4, Switch, Xbox One, WonderSwan Color and even a Vectrex!) You may have also seen her work at GamerTell, Cheat Code Central, Michibiku and PlayStation LifeStyle.