Prime 1 Studio Horizon Forbidden West Aloy Figure Costs $1,200

Prime 1 Studio announced the release of a new 1/4 scale figure of Aloy from Horizon Forbidden West that costs $1,200/¥197,890. The figure is now available for pre-order from the North American and Japanese Prime 1 Studio online storefront, and it is set to be released between September and December 2025.

Its full name is the Aloy Tenakth Dragoon Armor Set figure, and it is approximately 27 to 28 inches tall (or about 69 to 73cm tall), depending on the chosen hand and spear pose. The figure includes a variety of swappable pieces, like a pair of arms and weapons and blue and yellow eyes for the machine featured on the base.

You can check out the figure in more detail here:

In addition, the bonus version of the figure will include a swappable head part for Aloy. The default piece features Aloy wearing the Tenakth Dragoon helmet and face paintings, while the bonus piece depicts Aloy not wearing them. The bonus version of the figure is limited to 1,000 orders, after which only the normal edition will be available.

Here is how the new Prime 1 Studio figure of Aloy from Horizon Forbidden West looks with the bonus head part on:

Prime 1 Studio figures are as pricey as they are popular. In late April 2024, Prime 1 Studio announced a new 1/4 scale figure of Cammy from Street Fighter 6 and teased two other figures of Juri and Marisa.

The new Horizon Forbidden West Prime 1 Studio figure of Aloy is now available for pre-order and will be released between September and December 2025. Horizon Forbidden West is readily available for the PS4, PS5, and Windows PC.