Nintendo Game Content Guidelines for Online Video & Image Sharing Platforms updated in September 2024
Image courtesy of Nintendo

Nintendo Updates Its Online Media Sharing Guidelines

Nintendo announced via its official Japanese X account that it has updated its guidelines for sharing content from its games on online platforms.

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The guideline is available in multiple languages, including English. The original Japanese version has additional update date notes on the newly revised lines on the page, which has been regularly updated since its debut in late 2018. Nintendo made three new revisions to the guidelines on September 2, 2024.

The first revision added a new line to the official guidelines list. It shows Nintendo’s right to object to any infringing content and blacklist the offender from sharing content from Nintendo games in the future. The Japanese page added that the company will even use legal measures to enforce its objections.

In the second revision, the company explained the types of shared content it allows and disallows. While Nintendo forbids republishing official trailers and game assets like music or cutscenes, it also discourages players from uploading simple gameplay recordings without any edits or commentaries. The Japanese page added an exception to content produced directly from the Nintendo Switch’s Share button feature, which includes videos that can only run for up to 30 seconds.

The third and last revision in this guideline had Nintendo update the list of content that it will deem unlawful or inappropriate at the bottom of the page. Usages of unauthorized methods like third-party emulator software, cheats, and data mining are part of the list. The company also included malicious acts, such as making offensive remarks or griefing another player by impeding their game progress during a multiplayer session.

The Nintendo Game Content Guidelines for Online Video & Image Sharing Platforms appeared first on November 29, 2018, as it replaced the Nintendo Creators Program. The company newly updated the guidelines on September 2, 2024.


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Kite Stenbuck
Kite is a Japanese translator and avid gamer from Indonesia, Southeast Asia who learned the language mostly by playing Japanese games from the PS1 era. He primarily translates news about Japanese games and anime straight from Japan. After initially starting with a focus on Dynasty Warriors communities from the mid-2000s, he eventually joined Siliconera in 2020. Other than Dynasty Warriors, Kite is also a big fan of Ace Combat and other games featuring mechs, especially Gundam.