New Idolmaster Brand Game Teased for Mobile Devices

Bandai Namco published a teaser trailer for a brand-new game in The Idolmaster franchise. The new entry will also mark the addition of a sixth brand to the idol-producing simulation game series. The trailer’s Japanese title translates to “Idolmaster Series New Brand App Game Teaser PV,” which confirms that the new title will appear as a mobile game on Android and iOS devices.

Despite being a mobile game, the new title will feature full 3D graphics. The teaser trailer shows a schoolgirl—who will also be the new brand’s protagonist—running past a school and heading towards a stage set situated outside a stadium. The new franchise brand will feature an all-new cast of characters.

The teaser trailer is available to view via the official Idolmaster channel on YouTube:

The trailer’s final part shows a sixth orange star getting added to a five-star image, which symbolizes the number of existing brands in The Idolmaster franchise. The red star marks the first original brand that primarily features the first thirteen 765 Production idols on arcades and consoles, but all subsequent brands appear prominently on mobile devices.

The dark blue star symbolizes the Cinderella Girls brand, while the yellow star represents Million Live. The franchise’s latest brand before this reveal was Shiny Colors, which first launched in 2018 and is symbolized by a light blue star. It is also worth noting that the SideM brand, which features the series’ male idols with a green star, has no ongoing games as of this reveal, following the closure of Growing Stars in July 2023.

Bandai Namco will formally reveal the new sixth Idolmaster brand, which will be a mobile game for Android and iOS devices, on March 5, 2024. It will make the announcement via a live stream that goes live at 7 PM JST (5 AM ET).