Cup Noodle ad based on El Shaddai meme
Image courtesy of Crim and Nissin

New Cup Noodle Ad Is Based on the El Shaddai Meme

Nissin has uploaded a new collaborative Cup Noodle commercial video which features the Japanese meme based on El Shaddai: Ascension of the Metatron. In this new trailer, Lucifel questions Enoch’s choice of his Cup Noodle-branded gear.

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The meme originated when a promotional trailer for the El Shaddai game appeared at E3 2010. Enoch’s insistence on his original armor and his concession after the reset became a timeless classic in the Japanese gaming community.

Nissin launched this commercial to promote four special-flavored Tokujo Cup Noodle packages. Each of them is themed after the Matsutake mushroom, Seafood, Curry, and Chili Tomato.

The company not only worked with Crim to apply Cup Noodle branding to Enoch’s armors in the El Shaddai trailer. It even employed Lucifel’s Japanese voice actor Ryota Takeuchi to record new quotes for the commercial, including parody lines that replaced the word “equipment” with “Cup Noodle.”

The new collaborative commercial video is available to watch via YouTube:

Nissin has been holding collaborations between Cup Noodles and many Japanese game franchises. The most well-known one was the Final Fantasy XV crossover in 2016. In recent years, Nissin has also collaborated with the mobile game Project Sekai Colorful Stage! feat. Hatsune Miku in 2022 and the Pokemon franchise in 2023.

El Shaddai: Ascension of the Metatron was originally released for PlayStation 3 and Xbox 360 in 2011. Crim has released remastered ports for the game on PC via Steam in 2021 and Nintendo Switch in 2024.


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Kite Stenbuck
Kite is a Japanese translator and avid gamer from Indonesia, Southeast Asia who learned the language mostly by playing Japanese games from the PS1 era. He primarily translates news about Japanese games and anime straight from Japan. After initially starting with a focus on Dynasty Warriors communities from the mid-2000s, he eventually joined Siliconera in 2020. Other than Dynasty Warriors, Kite is also a big fan of Ace Combat and other games featuring mechs, especially Gundam.