New 2024 Frieren Merchandise Is a Mimic Pillow to Eat Your Head

The official social media account for the Frieren series showed off an upcoming piece of merchandise that is a pillow based on a mimic. It is expected to release in UFO catchers in Japan in Spring 2024.

Sega actually first announced the item back in October 2023, but this is more of a reminder that it is expected to release soon. It is a pillow shaped like the monster, with a mouth that can open and close. The exterior looks like a treasure chest, as expected. When the “lid,” which is lined by soft fabric teeth, is opened, you can see the open mouth and tongue inside. The first four photos also show how it would look when used as a pillow.

Here’s a gallery of images Sega shared to offer us an idea of how it will look and work:

For those unfamiliar with the manga or anime, Frieren falling victim to a mimic is a running gag. Even though she’s a strong enough make to likely know it is really a monster and not a chest, she checks because if there was a magical item inside of a treasure chest, she’d still sense magic coming off of it. One new plush of her being eaten by a mimic is also releasing in Japan soon. Another piece of Frieren merchandise involving the situation is a t-shirt that shows her in that situation with the text, “She collects grimoires. And she is often bitten like this.” 

The Frieren: Beyond Journey’s End manga is handled by Viz Media outside Japan. The anime is streaming on Crunchyroll now, with its second cour having started on January 5, 2024. The mimic pillow plush will be in UFO catchers in Japanese arcades in Spring 2024.