my melody line theme 50th anniversary
Image via Line

My Melody Line Theme Appears for Her 50th Anniversary

Line released a new My Melody theme for the Sanrio mascot’s 50th anniversary. This is a permanent addition to the Line shop, so you don’t have to rush to purchase it.

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The 50th anniversary My Melody Sanrio Line theme is a bright and pastel pink, with a My Melody crane game going on in the background of conversations. Unlike some recent goods and campaigns for this mascot, we don’t see any characters like Kuromi or My Sweet Piano. My Melody is the only Sanrio mascot who appears in this theme, though she appears in different variations of herself. Like other Line themes, the icons when you’re inputting your password, as well as the icons on the main menu, are different. This one uses My Melody heads.

My Melody first came out in 1975 as Hello Kitty’s best friend. She is a white rabbit with a pink (or red) hood that covers her ears, and she usually has a flower or a bow on her right side. Because of her design, as well as her long history, My Melody is a very popular Sanrio mascot. In the 2024 popularity poll for Sanrio, she appeared in sixth place (with her rival Kuromi appearing in third). She also frequently appears in collaborations or campaigns, like when Zoff released Sanrio glasses.

The 50th anniversary My Melody Line theme is in the Line shop as a permanent fixture. It costs $3.50.


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.