My Hero Academia Is Part of Red Cross Japan Blood Drive

The Japanese Red Cross is collaborating Shuiesha’s My Hero Academia for a blood drive. This campaign will run from January 17, 2025 to March 31, 2025 in Japan. [Thanks, PR Times!]

Between the above dates, if you go donate blood at Red Cross, you can receive an original clear file depicting the main students and heroes of My Hero Academia. There are only 35,000 clear files, which means they’re on a first come first serve basis. You’ll also need to reserve an appointment via La Blood, which is an online service for Red Cross blood donations. You can also receive a poster if you follow this Twitter account and retweet the campaign post. 100 people can win the poster, and this campaign will last from January 17 to February 16, 2025.

The copy phrase for this campaign is “You can become a hero too.” Aside from this future collaboration with My Hero Academia, the Japanese Red Cross has used other popular IPs to promote blood drives. An Uzaki-chan campaign stirred controversy back in 2019. In the 2020s, Red Cross teamed up with Fruits Basket and Sanrio as well. These drives usually encourage people to donate blood with the incentive of exclusive goods, much like the My Hero Academia one.

The Red Cross campaign will run from January 17 to March 31, 2025. You can watch My Hero Academia on streaming services like Crunchyroll. Viz has licensed the manga for an English audience.