my deer friend nokotan trucks
Image via Twin Engine

My Deer Friend Nokotan Deermobile Will Promote the Anime

From September 13 to 18, 2024, you might be able to catch a deermobile that’s driving around Japan to promote My Deer Friend Nokotan. The truck will run from 12:00 PM to 6:00 PM throughout Shinjuku, Shibuya, and Ikebukuro.

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Here’s the schedule for when you can catch the Nokotan deermobile:

  • September 13: Shinjuku
  • September 14: Shibuya
  • September 15: Shinjuku
  • September 16: Ikebukuro
  • September 17: Shibuya
  • September 18: Shinjuku

The name of the car in Japan is shicar. “Car” in Japanese does not have the hard R sound, which makes it sound like “ka.” The word for “deer” in Japanese is “shika,” so the pronunciation is closer to “shikaa.” As for the design of the car, it’s a truck that has a realistic-looking deer on one side and Nokotan on the other. Between “Club Deer” and the glittery aesthetic, it seems to be riffing off advertisements for host clubs.

My Deer Friend Nokotan is a comedy slice-of-life anime and manga series that follows Torako Koshi (Koshitan), a former delinquent who puts on an honor student persona. The appearance of Noko Shikanoko, a Sika deer in human form, ruins her perfect image, as she has to help the ridiculous Noko navigate human life. Even those who don’t watch or read Nokotan likely know it, as its opening went viral prior to the anime’s debut.

The My Deer Friend Nokotan truck will be driving around Shinjuku, Shibuya, and Ikebukuro from September 13 to September 18, 2024 to promote the final episode of the season. You can watch My Deer Friend Nokotan on Crunchyroll.


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.