Nintendo has announced that it will hold multiple Mother 2 campaigns in Lawson outlets accross Japan in late 2024. The collaboration will consist of giveaways, lotteries, and sales of items branded with the Japanese version of Earthbound.
This campaign will introduce a vanilla-flavored Country Ma’am snack package with an additional Mother 2 brand. Nintendo will also put up 12-month subscription cards for the Japanese Nintendo Switch Online with a pixel sprite of Mr Saturn. Users who have a Japanese Switch Online subscription between November 25, 2024 and December 9, 2024, can also obtain Mother 2 avatar icons if they haven’t previously.
In addition, the company will also hold a raffle using any available Japanese 12-month cards, where 40 people can win a cushion blanket or a set of six glass mug cups.
Nintendo will also set up the My Nintendo mobile app so that people who perform a GPS check-in at a Lawson outlet within the event duration can receive a Mother 2 smartphone wallpaper, which features Mr Saturn.
Lawson will not be the only company Nintendo cooperates with for this campaign. It is also working with Bandai Spirits to launch an Ichiban Kuji lottery on November 30, 2024. Other than the cushion blankets and the mug cups from the Switch Online raffle, the lottery will feature a Mr Saturn-shaped savings box as the highest A-tier prize.
Mother 2 / Earthbound will join the list of titles that Nintendo has used in Lawson collaboration campaigns. The companies previously worked together on promoting The Legend of Zelda titles Tears of the Kingdom in May 2023 and Echoes of Wisdom in August-October 2024.
The Mother 2 merchandise campaigns in Lawson outlets across Japan will run from Monday, November 25, 2024, until December 29, 2024.
Published: Nov 15, 2024 01:00 pm