The Legend of Zelda Echoes of Wisdom goods campaign in Lawson Japan
Image courtesy of Nintendo and Lawson

Lawson Launches Zelda: Echoes of Wisdom Goods Campaign

Nintendo has revealed that it is working with the convenience store chain Lawson to hold The Legend of Zelda: Echoes of Wisdom goods campaign in Japan. The whole campaign has been ongoing since late August 2024, but a new wave will appear on September 24, 2024.

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The new wave will bring a variety of clear files featuring Echoes of Wisdom versions of Zelda, Link, and Ganon. People who purchase three of the specified snack products will be able to get one of the files, and they are also allowed to choose a specific design while supplies last.

In addition, those who have the My Nintendo app installed on their smartphones can use the GPS check-in feature at any Lawson outlet by October 7, 2024, to receive an exclusive Echoes of Wisdom Zelda background image.

September 24, 2024 will also mark the new releases of The Legend of Zelda-themed shoulder bag and golden tumbler by Takarajima. Pre-orders for both items are also available online via the Japanese My Nintendo Store.

These new campaigns will help complement the existing pre-order campaigns for the actual Echoes of Wisdom game, which runs from August 26, 2024, until October 6, 2024. Pre-ordering the physical copy will reward a clear poster with the game’s key art, while those who opt for download cards can receive a set of stickers while stocks last. The latter also includes sweepstakes where 115 winners can get a set of three Zelda-themed puzzles and 15 people can win the Master Sword Proplica.

The Lawson goods collaboration campaigns are being held to mark the upcoming worldwide release of The Legend of Zelda: Echoes of Wisdom for Nintendo Switch on September 26, 2024.


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Kite Stenbuck
Japanese News Translator
Kite is a Japanese translator and avid gamer from Indonesia, Southeast Asia who learned the language mostly by playing Japanese games from the PS1 era. He primarily translates news about Japanese games and anime straight from Japan. After initially starting with a focus on Dynasty Warriors communities from the mid-2000s, he eventually joined Siliconera in 2020. Other than Dynasty Warriors, Kite is also a big fan of Ace Combat and other games featuring mechs, especially Gundam.