I Want More From the Yu-Gi-Oh Sanrio McDonald’s Happy Meal Crossover 

I ate at McDonald’s for lunch or dinner every day since August 20, 2024. Why? That’s the day the Yu-Gi-Oh Sanrio Happy Meal, which involves nine plush of characters in special “outfits,” kicked off in the US. I’m on a quest to get Silfer the Sky Dragon Kuromi and Exodia Pompompurin. But in the meantime, I have picked up a few of the other characters, and what is here makes me want more than just a one-off crossover with all the quality a fast food joint can afford.

So to refresh, in case you missed it, in the UK a Mc Donald’s Happy Meal promotion featuring ten Sanrio characters dressed as Yu-Gi-Oh characters launched in May 2024. Depending on when you would go, you’d get one of the mascots with your meal. This promotion didn’t cost any more than usual, like the recent collector’s cup affair. Now in August 2024, that same crossover event ended up repeated in the US. 

Well, almost identical. Our run doesn’t include the full “set.” Badtz-Maru as Red-Eyes Black Dragon ended up being left out. I don’t know why. Yes, I’m sad about it too.

Anyways. My quest resulted in the acquisition of four of the Yu-Gi-Oh Sanrio Happy Meal plush toys so far. They’re pretty great in some ways! I ended up with Dark Magician Hello Kitty (#1), Blue-Eyes White Dragon Cinnamoroll (#2), Kuriboh Keroppi (#4), and Obelisk the Tormentor Tuxedosam. These stuffed animals aren’t as traditionally soft as others or fluffy. Rather, McDonald’s went with printed fabric that focuses on accurately displaying the characters in their costumes. The attention to detail means that both the front and back of each mascot has a printed design. So say if you flip over Tuxedosam, you’ll see his lil’ penguin tail and the Obelisk the Tormentor wings. It’s cute! They also seem surprisingly durable. At least, the quality appears better than some Happy Meal toys.

But also, honestly, it’s a tad disappointing too. The string loop attached at the top of each plush is incredibly small! It made me feel like the best option for displaying it, once you get one, is to perhaps get a cork board with push pins and hang them or arrange some series of hooks somewhere. Using some sort of elastic would have offered more versatility with display options. Or, even better, a plastic hook. Perhaps it wouldn’t be secure enough to use it as a big keychain, but it’d provide more options. 

I think McDonald’s should have leaned into the Yu-Gi-Oh Sanrio Happy Meal crossover a bit further too. Right now, it is 100% to the benefit of Sanrio fans who want a cute mascot to display or use as a decoration. However… why aren’t there actual cards? We’ve seen Pokemon Trading Card game Happy Meal promotions before. What I’m saying is, I wanted a Blue-Eyes White Dragon card that would be completely identical to the ones found in the actual Yu-Gi-Oh card game, just with the art of the dragon replaced with the picture of Cinnamoroll dressed as that monster. 

Also, while I am very happy about these plush and plan to further ruin my health by continuing to eat Happy Meals until I get Slifer the Sky Dragon Kuromi, Exodia the Forbidden One Pompompurin, and The Winged Dragon of Ra Chococat, the items we got make me want even more merchandise based on this crossover. I’d love a cute bag or storage box with the characters on them. A more durable acrylic or rubber keychain would be fun. Maybe a small, plastic figure that’s one or two inches tall. 

Essentially, I’m saying the Yu-Gi-Oh Sanrio crossover concept is too good to just be limited to these McDonald’s Happy Meal plush toys. I do love them, mind you. But it is because I love them that I think Konami and Sanrio should do even more with the idea. Also… I’m starting to get really tired of McDonald’s nuggets…

The Yu-Gi-Oh Sanrio Happy Meal plush toys are now at McDonald’s stores in the United States while supplies last.