HoYoverse announced that it will hold a Honkai: Star Rail collaboration with the Brazilian coffee shop chain We Coffee. This collaboration will feature sales of merchandise, food, and drinks based on the Stellaron Hunters Kafka and Blade from Honkai: Star Rail.
The primary highlight of the collaboration will be the chocolate-flavored Shake Star Rail drink. People who order this drink will get it in a special packaging that features Kafka or Blade from Honkai: Star Rail. We Coffee will also produce two collaborative cakes with a Silver Wolf-themed New York Roll and a blueberry-flavored Cheesecake.
We Coffee will also add more bonus items for purchases of the above menu. The items will range from placemats and napkins to paper bags and in-game redeem codes.
The collaboration will primarily take place at eight outlets, all of which are located in the São Paulo state. Three of them at R. Diogo Jácome, R. dos Estudantes, and Av. Paulista will also feature a merchandise store and bonus giveaways. The latter will apply to people who show social media posts with the #HSRxWeCoffee hashtag or in-game UIDs. Cosplayers who come to the same outlets dressed up as one of the game’s characters can also receive a Firefly bookmark while stocks last.
HoYoverse is celebrating the first anniversary of Honkai: Star Rail by collaborating with many companies worldwide. It is working with KFC in China and Sprinkles in the US. There are also many collaborations in Japan ranging from the glasses manufacturer Zoff to Banpresto’s Ichiban Kuji lotteries.
The Honkai: Star Rail collaboration menu and merchandise will be available at We Coffee outlets in Brazil from May 17, 2024, to June 23, 2024.
Published: May 16, 2024 11:00 am