Hololive Vtubers With Hay Fever Participating in Allergy Campaign

Alesion is collaborating with hololive on an allergy campaign focusing on hay fever. It’ll feature Usada Pekora, Yukihana Lamy, and La+ Darkness.

The collaboration will start from September 20, 2024 with a commercial. It’ll feature the three hololive VTubers sneezing, and you’ll have to guess which sneeze is due to a cold and which sneeze is due to an allergy. Standees of the talents will also appear at select drug stores across Japan. Finally, the three talents will hold a stream on October 10, 2024 and there will be lots of fun activities in store. As a note, the reason Alesion is collaborating with these three in particular is because they have really bad allergies.

Of course, you will also be able to buy merchandise of the three. The Alesion collaboration has them in white clothing that have their signature colors as an accent. The outfits look like spring dresses, which may be a reference to when most people really start suffering from hay fever.

Usada Pekora, Yukihana Lamy, and La+ Darkness are all popular VTubers from hololive, though from different generations. Pekora debuted in 2019, Lamy in 2020, and La+ in 2021. Though it’s not because of hay fever, both La+ and Lamy have taken breaks in the past due to poor health.

The Alesion and hololive collaboration will start on September 20, 2024.