Hololive CEO Would Like to Collaborate With AAA Game Developers

Founded in 2016, Cover Corporation, owners of hololive Production, took the world by storm during the height of the COVID-19 pandemic, introducing the world at large to what would become an international sensation: Vtubers. Since skyrocketing in popularity, hololive introduced talents such as Gawr Gura, Mori Calliope, and Usada Pekora. Siliconera had the opportunity to speak with Motoaki “Yagoo” Tanigo, the CEO of Cover, to discuss what it takes to become a prospective Vtuber candidate for hololive and what collaborations he’d like to see come to fruition.

“We focus on how to support our talents, and this is one of the most important policies within our company. We don’t increase the amount of talents we have in a short amount of time so that we can support our talents to the best of our ability,” Tanigo stated. “We care about our talents a lot and want to provide a lot of resources for them. If we have more talents to debut, that would be fantastic, but we wouldn’t be able to support them equally.” He further went on to elaborate and stated that creating 3D models for the company’s talents for concerts and other performances is a lot more extensive than some might realize, with talents needing to fly out to Japan during the creation of these models. Tanigo also stressed that while Hololive would love to expand their roster of VTuber talents, the company would not be able to support the line-up it already has if it expanded too quickly.

While hololive is no doubt an international success, Tanigo shared that the North American group is not as profitable as its Japanese counterpart. He said he hoped that upon opening the North American office for hololive (Cover), that the agency will begin to see a return on their investment in their North American talents. However, that hasn’t stopped Hololive from debuting European talents as well, with the VTuber agency branching into an audience it has no doubt already tapped into — just in a handful of different languages.

I asked Tanigo what it would take for an up-and-coming VTuber or content creator to join hololive. He stated that while applications are always open, a prospective candidate needs to be incredibly driven. This is one of several deciding factors, along with their calibur of singing and ability to speak several different languages. He did mention that not being able to sing wouldn’t mean that a prospective talent would be out of the running, but that anyone who wants to join Hololive would need to understand the amount of time and dedication that would be required. “I want people that dream big,” he said.

“One of our talents, Mori Calliope, wanted to sing an anime opening. So we supported her in that and helped make her dream happen. And we want to be able to support our talents in that avenue as well. We want them to dream big and we want to help them achieve those dreams.” Given how large hololive is, it doesn’t come as any surprise that this would be one of the requirements to join the agency. With several of hololive’s largest Vtuber talents appearing at a Los Angeles Dodgers game in July 2024, it seems like Hololive wants to continue to explore new avenues and new promotions with big names.

However, Tanigo has ambitions and dreams of his own when it comes to potential collaborations. “I would love to do something with Riot Games.” Tanigo admitted to being a big fan of League of Legends, and even dreamed of hololive doing some kind of collaboration with Riot Games’ K-Pop group K/DA. He hoped that with the opening of the North American office, that these partnerships and collaborations will eventually come to fruition.

And while fans already released several games under the hololive Indie label, such as Idol Showdown and Holo X Break, Tanigo stated he would like to create something with AAA Western developers if given the opportunity. He did not share what kind of game he would like to make, only that he would like to collaborate with large studios in North America.

As it stands, hololive remains a giant in the Vtuber industry. Cover garnered international success, tapping into various audiences through its numerous collaborations, to truly make Vtubing something mainstream. After the appearance of Gawr Gura, Hoshimachi Suisei, and Usada Pekora at the Dodgers game, it can be hard to deny just how effective and successful Cover was at making both itself and its talents into a recognizable brand. And with hololive now properly branching into the European market with hololive EN Justice and being as selective as it is with talents and debuts, it seems like there’s no sign of it slowing down. Whether or not we’ll see major collaborations in games has yet to be seen.