Hello Kitty 70s Retro Collection Appears as Gacha Toys

IP4 will release a retro throwback collection of Hello Kitty gachapon toys in December 2024. The 70s Design Collection uses the older Hello Kitty design on nostalgic goods you might’ve bought or used in your childhood.

In total, there are six possible prizes to get in this collection. They are:

• Bandana (red or blue)
• Pencil case
• Square pouch (red or yellow)
• Tissue case

It costs 400 JPY ($2.60) each attempt.

The basic design for Hello Kitty hasn’t changed since she first appeared on the market in 1975. She looks like a white mouthless cat with a red bow next to her left ear. The Hello Kitty retro collection doesn’t have the variety of poses she has now, though, and the colors of the goods seem bolder than modern merchandise from Sanrio. Aside from Kitty, the designs on the merchandise are reminiscent of the past as well. They look busy due to the checkered look, and each block contains a picture.

2025 would mark the 50th anniversary of Hello Kitty’s first appearance, and Sanrio has released many goods and collaborated with various companies to celebrate this. Goods started appearing as early as in late 2023. Companies like Clinique, Takara Tomy, and Crocs have released commemorative merchandise for the anniversary as well.

The IP4 Hello Kitty retro collection will appear in gachapon machines in Japan in December 2024.