Gudetama Plush Appears in Build-a-Bear Sanrio Collection

On December 26, 2024, Build-a-Bear announced we can now buy a plush of the Sanrio mascot Gudetama. It is available online via two methods. One is a $36 one that only includes the stuffed animal. The other option is a $51 version that includes the plush and a themed hoodie. That top can also be purchased alone for $15. 

You can only find it in the online storefront, as it isn’t sold in retail store, but you can have it arrive unstuffed and stuff it at a store near you.

The Gudetama stuffed animal features the lazy egg sitting on an egg white. It features the character’s typical “meh” expression. On the right hand, there is the Build-a-Bear paw logo. You can also remove it from the cushion to place it elsewhere. If you get it with the outfit, the hoodie is yellow with small Gudetama mascots all over it.

Here’s how it looks:

Lots of Sanrio plush appeared at Build-a-Bear before Gudetama debuted. Toward the beginning of 2024, we saw characters like Tuxedosam and Keroppi. Badtz-maru and Chococat showed up in the second half. There were also special variants of existing character. A giant Pompompurin launched at the end of October 2024. There were also Halloween and Christmas variants of some mascots.

The Gudetama plush is at Build-a-Bear now, and people can buy it either alone or in a bundle with an outfit.