Gudetama Cookbook is For Lazy Egg Lovers

Sanrio will release a cookbook in which Gudetama will teach you all the different ways to cook eggs. The name of the recipe book is “Gudetama’s No Egg No Life: If you have eggs, you can relax.”

There are 96 pages in total. In promotional material for the Gudetama cookbook, Sanrio assures readers that the cookbook lacks motivation as well. This isn’t just a reference to how Gudetama spends all day lazing around. It’s also because this cookbook teaches you easy egg recipes that you can make even if you’re exhausted and lazy, or if you’re a beginner. The measurements for all of the recipes are for one person (with a larger appetite), so even if you live alone, you don’t have to worry about making too much.

Gudetama a lazy and tired egg yolk who’s always lying on his egg whites. Sanrio originally marketed Gudetama to kids. However, Sanrio expanded the marketing to include millennials due to teens and adults relating to Gudetama thanks to work or school stress. He has been a popular mascot for Sanrio since then, appearing in shows and in Hello Kitty Island Adventure. In the 2024 popularity poll, he managed to make it to 16th place.

The Gudetama cookbook is available via bookstores (physical and digital) in Japan, as well as on websites like Amazon.