Genshin Impact McDonald’s Crossover Begins in September

HoYoVerse and McDonald’s announced that there will be a Genshin Impact crossover event that will include codes for a Wind Glider cosmetic, Namecard background, a Golden Apple Pastry recipe, and other in-game rewards. It will take place between September 17-29, 2024, and Beidou and Kazuha will be the featured characters for the campaign. However, people do need to use the official McDonald’s app to take part.

There will be two promotions in the app tied to the campaign, and we will need to purchase select items to get the rewards. To get the Golden Apple Pastry recipe, three of that new in-game dessert, and 40 Primogems, someone will need to order the Genshin Impact Apple Pie. This is identical to the ordinary apple pie sold by the store, but the box will feature Beidou and Kazuha in their casual clothing.

To get the Wings of Delicacies Wind Glider and Celebration: Crispy and Sweet Namecard, someone needs to buy the limited Genshin Impact Deluxe McCrispy meal. Keep in mind, that is different than the normal Deluxe McCrispy Combo Meal. It includes the chicken sandwich, a drink, an order of fries, and the apple pie in the limited-time box. Note that while you are getting that apple pie that is the other campaign item, it doesn’t seem to also include that separate code for the new recipe and Primogems.

There’s also a trailer for the Genshin Impact McDonald’s event, which highlights the casual clothing for Beidou and Kazuha and shows them getting food from the app. 

It isn’t uncommon for HoYoVerse to arrange these types of tie-ins between its games and restaurants. For example, there was one such collab with KFC. Diluc and Noelle were the featured characters for that one. Since it wasn’t available worldwide, the company eventually made the rewards tied to it available via other methods like a Twitch campaign and a login event. A Domino’s Pizza event was also held at one point, as was a Pizza Hut one involving Ningguang and Yelan. 

Genshin Impact is available for the PS4, PS5, PC, and mobile devices. It will come to the Xbox Series X on November 20, 2024. The McDonald’s crossover promotion will be available in the United States between September 17-29, 2024.