Casio Hello Kitty G-Shock Watch Features Her Bow

Sanrio is working with Casio to release a new Hello Kitty 50th Anniversary G-Shock watch that features motifs from the popular character. The watch costs 18,700 yen (or approximately $122.40), and it will go on sale on October 30, 2024 in Japan at the Casio official online store. It is unknown if it could eventually appear in other regions.

The new Casio G-Shock features the Hello Kitty name above the screen, and the character’s bow appears on the screen when the backlight is on. The Hello Kitty 50th anniversary logo is also depicted on the back of the watch, and the same logo is used in the box for the collaboration watch. The watch not only celebrates Hello Kitty’s 50th anniversary, but the 50th anniversary of the first Casio watch being released.

You can check out the new Sanrio x Casio Hello Kitty G-Shock watch here:

With the 50th anniversary of Hello Kitty being held throughout 2024 a variety of commemorative merchandise goods have been released, including a limited anniversary coin, a Hello Kitty Build-a-Bear plush, and a variety of CASETiFY phone cases and tech accessories inspired by the Sanrio character.

The new Hello Kitty 50th Anniversary G-Shock watch costs 18,700 yen (~$122.40), and it will be available for purchase on October 30, 2024.