Build-a-Bear Valentine’s Day Kuromi Is All Pink

The Valentine’s Day 2025 Build-a-Bear Sanrio collection is live, and this year a pink take on Kuromi joins My Melody and Hello Kitty. The plush is available alone for $36, and you can buy a Galentine’s version of her that includes a pair of pajamas for $49.50. The clothing from that bundle is available alone for $13.50, if you’d prefer to buy it for another Build-a-Bear plush.

In the case of the plush, there are no black accents present in this pink version of Kuromi at Build-a-Bear for Valentine’s Day. Her hood is completely dark pink, as are her eyes, smile, and tail. The normally white skull on her forehead is a lighter shade of pink in the shape of a heart. There are also red bows at the base of each of her ears. As for the Galentine’s pajamas she wears, that is red with icons of Kuromi, My Melody, and Hello Kitty’s faces on it.

Here’s how that looks:

Themed Kuromis appeared for multiple holidays in 2024. A black and white-striped one with orange accents showed up at Halloween. A green and red-striped one debuted at Christmas too.

While Build-a-Bear is only promoting the Kuromi Valentine’s Day plush as new for 2025, there are two other characters showing up in marketing for the holiday. One is a light pink My Melody. She’s available alone for $36, or you can get her in a Galentine’s Day gift set with a red plaid skirt and shirt that also has this Kuromi and Hello Kitty on it for $49.50. A red bow Hello Kitty is around too, with her available for $34. There’s no bundle available for her online.

Here’s how all three look together. The dress Hello Kitty is wearing isn’t available to buy at Build-a-Bear yet.

The Valentine’s Day Sanrio Build-a-Bear plush for 2025 are live online and include Kuromi, My Melody, and Hello Kitty.