Blue Fairy Challenge Teases Possible Alternate Reality Game

A new game or media project called the Blue Fairy Challenge appears to be teasing viewers with claims that the world will “collapse” on February 28, 2023. A Twitter account and YouTube channel opened on February 20, 2023 and began streaming an ongoing feed of static, interspersed with cryptic messages. The messages appear to be delivered by a mysterious character called “E.” [Thanks, Denfaminico Gamer!]

Early on February 20, 2023, the Blue Fairy Challenge YouTube channel shared a message from the mysterious being before her name was uncovered. Voiced by Hikaru Tohno (Yuuno Kashihara in Monark and Matikane Tannhauser in Uma Musume: Pretty Derby), she outlined a few “waymarks” to help viewers find the “truth.” The clues included references to a “green social networking service” (probably the popular messaging app LINE) and an “AI girl that reads words and draws pictures.” It also implored viewers to “take the red pill” on the project’s official website. Clicking on the red pill there sets up a form tweet.

Check it out below. English subtitles are included.

On February 21, 2023, a second message appeared in the static, claiming that the world as it is is virtual, and created by a machine. The Twitter account captured a clip.

「E」によって「第一の真実」は「この世界は仮想世界」であることが確定しました。
解明に協力いただいたみなさまありがとうございます。

世界崩壊まで残り6日。
世界を守るため、明日12:00に公開される「第二の真実」への道標解明にもご協力ください。https://t.co/Mpr4rjROwQ#BlueFairyChallenge pic.twitter.com/u1QxzeMxzb

— BlueFairyChallenge (@BlueFairyCHAL) February 21, 2023

E claims that the world, despite not being “real,” will “collapse” in a matter of days, and that the countdown is already running. She said that the next truth will be revealed on February 22, 2023 at 12pm JST (7pm PT/10pm ET on February 21, 2023). Helpfully, the official website lists placeholder spots and schedules for further truths, extending from tomorrow until February 26, 2023. The website itself claims that the Blue Fairy Challenge is an “observational experiment” targeting E, who rides in on a signal coded “Anomaly-414151. E claims that the world will collapse by February 28, 2023, and that the purpose of the project is to translate E’s messages for the wider world.

As for the involvement of LINE, it appears that the project has seeded itself into LINE’s generative art tool Oekaki Very Good-kun. Using a generative model (promoted these days as AI), users can enter prompt words to have it generate images based on the prompts. Entering Enoa’s name into the prompt field automatically generated a static image of “the first truth,” which when seen through a red filter (the “red pill”) revealed hidden text about the world being a virtual construct.

The project itself stresses on the official website that it’s a work of fiction, lest anyone take E’s messages too seriously. It involves character designer Rolua, animator Riri Yamashita, and the composer Sakuzyo.

More about the Blue Fairy Challenge should be unveiled over the next few days.