Badtz-maru Plush Joins Build-a-Bear Sanrio Collection

Build-a-Bear announced its next Sanrio character plush toy, and this time it is Badtz-maru. People can buy him in stores now for $36, and there are also online bundles for $49.50 for a dressed version and a $64.50 one that includes Pochi the alligator.

The standard Badtz-maru Sanrio plush at Build-a-Bear just gives you the stuffed animal. You can get him stuffed or unstuffed if you buy him online. The $49.50 bundle includes the toy and his signature overalls. The most expensive of the three adds the small alligator stuffed toy so the character has a “friend.”

It is also possible to get some of the Badtz-maru items separately. For example, you can purchase Pochi for $15. That arrives pre-stuffed. The Badtz-maru Overalls cost $13.50 on their own. 

Here is how the Badtz-maru and Pochi stuffed animals look:

This comes after two additions to the Build-a-Bear Sanrio plush collection in August 2024. The 50th anniversary Hello Kitty showed up at the store. People could also get Halloween versions of Cinnamoroll, Kuromi, and Pompompurin. 

The Build-a-Bear Badtz-maru stuffed animal is available now, and we will be able to find it both in-stores and online. However, note that some of the bundle options seem to only be online-exclusive promotions.