Sanrio Sailor Moon Collaboration Celebrates 30th Anniversary

Sanrio announced an upcoming collaboration with Pretty Guardian Sailor Moon in commemoration of the series’s 30th anniversary. The collaboration will feature six Sanrio mascots dressing up and posing alongside the Senshi. Products will launch in Summer 2022. [Thanks, Famitsu!]

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The Sanrio Sailor Moon pair-ups are:

  • Hello Kitty x Sailor Moon
  • My Melody x Sailor Chibi Moon
  • Cinnamoroll x Sailor Mercury
  • Kuromi x Sailor Mars
  • Marroncream x Sailor Jupiter
  • Pom Pom Purin x Sailor Venus

This collaboration is actually one with the Sailor Moon Eternal movies. Both parts of the movie came out in 2021. The first part aired on January 8, 2021, while the second part debuted on February 11, 2021. Eternal focused on the “Dream” arc, and is a direct sequel to the Crystal anime series. According to the article, the concept behind the project is “bringing together everyone’s hopes and dreams.” If you don’t get along with your friends, then in the name of the moon, they’ll punish you.

Sanrio is not the only company that will release goods for the Sailor Moon 30th anniversary and Eternal movie. For example, according to the Sailor Moon website, companies such as Uniqlo, Anna Sui, and Maison de FLEUR will also have limited merchandise. More information on particular products will appear in the near future.

The Sanrio Sailor Moon collaboration will commence in Summer 2022.


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.