White Nintendo Handhelds Don’t Sell In North America Says Fils-Aime

In North America, the Nintendo 3DS XL is available in two colour configurations—Blue/Black and Red/Black. Japan, however, saw a completely white colour configuration as well, which hasn’t made it over to the U.S.

Nintendo of America president, Reggie Fils-Aime, says this is because white Nintendo handhelds don’t sell very well in North America.

“We have launched silver and white-colored GBAs, DSes, DSis, and in our [North American] market they don’t sell very well,” Fils-Aime shared with IGN. However, he says, this doesn’t mean that the white 3DS XL model will never make it over.

“So instead of approaching this lighter-colored product as a mass [product], we’re going to look at the opportunity on a much more limited basis,” Fils-Aime reveals. “You might see a limited-time offer with a white or silver 3DS XL, or we might colorize it slightly differently.”

Fils-Aime goes on to say that, of all colours, white and silver Nintendo handheld devices sell the least, with colours like blue, red and even pink outperforming them.