Seiko Hello Kitty 50th Anniversary Watch Limited to 2024 Units
Image via Sanrio, Seiko

Seiko Hello Kitty 50th Anniversary Watch Limited to 2024 Units

Sanrio and Seiko announced a new limited edition Hello Kitty 50th Anniversary watch. It costs 54,780 yen (or approximately $348.24,) with pre-orders now open from the IEI online store, and its expected release date set for late May 2025.

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The watch dial offers a pastel pink background in a plaid style inspired by London, Hello Kitty’s “birthplace.” Additionally, each hour marker except for the 12, 3, 6, and 9 marks are decorated with small crystals. Hello Kitty herself is sitting over the 6 o’clock mark with the original design she first debuted in all the way back in 1974.

You can check out the new Hello Kitty 50th Anniversary Seiko watch here:

To celebrate the year of its 50th anniversary coming to an end, this new Hello Kitty watch edition will only have 2,024 units on sale. A serial number appears on the back alongside a special anniversary logo. Furthermore, the watch is packaged in a box decorated with various different designs for Hello Kitty throughout the years in the style of stickers.

The new Seiko Hello Kitty 50th Anniversary watch costs 54,780 yen (~$348.24.) It is expected to come out in late May 2025 and pre-orders are now open.


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Daniel Bueno
Daniel is a staff writer and translator from the Spaghetti Western land of Andalusia, Spain. He got his start writing for Xbox Outsider in 2022. His favorite genres are RPGs, survival horrors, and immersive sims. In truth, he is a Dragon Quest slime in a human suit.