yu-gi-oh sanrio merchandise
Image via Sanrio

New Sanrio Yu-Gi-Oh Merchandise Follows McDonald’s Happy Meal Toys

More Sanrio characters dressed up like Yu-Gi-Oh monsters will appear as merchandise in the Kaiba Corporation Store. Every 2,200 JPY you spend on these items will net you a free postcard.

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The monsters and mascots mash-ups are more or less the same as when McDonald’s offered these Sanrio and Yu-Gi-Oh toys in its Happy Meals. You’ll be able to collect: Dark Magician Hello Kitty, Dark Magician Girl My Melody, Blue Eyes White Dragon Cinnamoroll, Red Eyes Black Dragon Badtzmaru, Slifer the Sky Dragon Kuromi, Obelisk the Tormentor Hangyodon, Winged Dragon of Ra Tuxedosam, Kuriboh Keroppi, Time Wizard Pochacco, and Exodia Pompompurin.

As for the merchandise, here are the items and prices:

  • Acrylic keychains: 990 JPY for each / 9900 JPY for box
  • Acrylic stands: 990 JPY for each / 9900 JPY for box
  • Collection sheets: 660 JPY
  • Flake stickers: 1100 JPY
  • Holographic can badges: 572 JPY for each / 5270 JPY for box
  • Tote bag with drawstring: 2750 JPY

You can also purchase items that have the characters from the original Yu-Gi-Oh series, but drawn in the Sanrio style. Characters are Yugi, Yami Yugi, Kaiba, Joey, Malik, and Yami Bakura. Aside from the usual acrylic stands and keychains, you can also buy boxes for little items or card holders. These card holders are for things like transit cards, not a deck of playing cards.

The Sanrio and Yu-Gi-Oh collaboration items are available for pre-order until December 9, 2024, and they’ll ship out at the end of January 2025.


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Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.