McDonald’s Japan Teases Sakura Miko Collaboration

McDonald’s Japan has teased a collaboration event with Sakura Miko, a hololive VTuber. The campaign will focus on the gracoro burger.

There aren’t many details on the post, as it only shows Sakura Miko’s silhouette. It’s likely that the collaboration will only entail a PR stream, much like the last time McDonald’s Japan teased something like this. As for the gracoro burger, it’s exclusive to McDonald’s Japan and it’s short for “gratin croquette.” It uses a gratin croquette in place of the patty, and includes toppings like lettuce and a special sauce. This is a winter seasonal item that comes back every year.

In September 2024, it teased Usada Pekora’s silhouette while a full moon shines behind her. During September, McDonald’s in Japan releases items for tsukimi, or moon-viewing, for a limited time. Pekora likely became the ambassador for this campaign due to her being a rabbit girl, as rabbits are associated with the moon in Asia.

Sakura Miko is one of the more senior members of hololive, as she debuted as part of Generation 0 in 2018. Other talents who debuted alongside her include Hoshimachi Suisei and Tokino Sora. As of the time of writing, Sakura Miko has over 2.23 million subscribers on YouTube.

More information on the McDonald’s Japan collaboration with Sakura Miko will come out in the near future.