A new collaboration campaign featuring the Vtuber group Hololive Gamers will appear at the Japanese steakhouse chain Ikinari Steak throughout June 2024. Exclusive packaging and merchandise decorated with the four Vtubers—Shirakami Fubuki, Nekomata Okayu, Inugami Korone, and Ookami Mio—will appear in this campaign. While Ikinari Steak has also prepared a link to the official webpage, it will only actually open the page on May 24, 2024. [Thanks, Game Watch!]
The outlets will play music related to the Vtubers for the duration of this event. People can order a special set containing the Shoulder Loin Steak or Fillet Steak that costs 500 yen. The set will include black oolong tea with special drink packaging and a bonus novelty item. The latter will depend on the date; the first half up to June 15, 2024, will include a clear file, while the second half from June 16, 2024, will instead come with a tin badge.
While all outlets of the chain across Japan will feature the collaboration, four of them will go a step further by adding decorations based on the Vtubers and selling more merchandise. People who have the LINE app mogily can also download exclusive wallpapers featuring the Vtubers. However, visitors must still order food at the outlets before they are allowed access to the merchandise shop. These outlets will be located at West Ikebukuro, Suehirocho in Tokyo, Osu in Nagoya, and Fukushima in Osaka.
The Hololive Gamers collaboration campaign will take place at Ikinari Steak outlets across Japan on June 1-30, 2024.
Published: May 20, 2024 01:30 pm