Fitness Company Takes A Bite Out Of The “Hero” Frenzy

Love or hate it, Guitar Hero is a huge brand. Activision has made it a point to trademark (insert music instrument here) Hero to capitalize on the success of the series. New trademarks popped up for Fitness Hero and Workout Hero, but…

… they aren’t from Activision. VPT Technologies, a fitness company specializing in exergaming (think Wii Fit) registered both names in the USPTO. No word on their plans, but their website mentions a web based fitness system.

Wii Fit was a smash hit. Guitar Hero sold millions and millions of copies. Can Fitness Hero piggyback on the success of both products?